BIRD LENS MOBILE WEBSITEUX CASE STUDY 2025


   Iteration
ITERATION | Tags 

What Changed: Tag System

The Problem: Users didn't realize auto-generated tags were clickable. Tags were not integrated systemwide.


Changes made:
  • Clear labeling 
  • Separated suggested from custom tags

Log a Bird V1
(Before)
Log a Bird V2
(After)
  
Changes made:
  • Integrated tags systemwide across Photo View, Bird Feed, and Filter screens.

Photo View V2
(After)
Bird Feed V2
(After)
Bird Log Filter v2
(After)
    





ITERATION | Private vs Public 

What Changed: Added Clarity for Public vs. Private

The Problem: Users couldn’t tell the difference between the community feed and their personal bird log.

    Changes made:
    • Added header with icon and description to Bird Feed: “Discover bird photos from photographers around the world.”
    • Included user avatars, names, and timestamps in Bird Feed posts for clarity on shared community space.

    Bird Feed V1
    (Before)
      
    Bird Feed V2
    (After)

    Changes made:
    • Introduced likes and comments to Bird Log cards to show engagement on shared photos. 
    Bird Log V1
    (Before)
      
    Bird Log V2
    (After)

    ITERATION | Private vs Public

    Changes made:
    • Added user profiles to photo cards.
    • Separated public and private views with a privacy toggle, so you always know where you are and whose content you’re seeing.
     
    Expanded Photo View V1
    (Before)

    Expanded view: Not your Photo V2
    (After)
    Expanded View your own photo v2
    (after)