BIRD LENS MOBILE WEBSITEAppendix
Bird Lens User Persona #1    Julia’s Backstory

Julia Sterling
43 • Chicago, IL 
Creative Freelancer PersonalityCurious • Creative • Spontaneous

BackgroundJulia is a curious learner and creative freelancer thriving in Chicago’s vibrant urban environment, where the interplay of cityscapes and nature inspires her. Recently, she’s become captivated by both birding and photography. Whether it’s capturing a rare bird in flight or experimenting with new photographic techniques in the city park, her curiosity pushes her to explore these creative pursuits. However, she often jumps between interests before fully mastering them. Now, Julia is seeking bite-sized, engaging lessons that help her delve deeper into birding and photography while fitting seamlessly into her dynamic lifestyle.

“I need skill-building that helps me stay curious and keeps me motivated.”

Motivations
  • To enjoy playful and fun self-paced exploration through the lenses of both nature and art.
  • To capture the beauty of birds through photography in a way that feels approachable, rewarding, and builds her confidence. 
  • To connect with a like-minded community that shares her passion for birdwatching and creative photography.


Goals
  • Consistently work on improving her birding and photography skills without getting overwhelmed.
  • Improve technical photography skills to capture better bird photos with confidence.
  • Share work and get feedback from a community of fellow birders and photography enthusiasts.


Pain Points
  • Easily distracted by multiple interests, which leads to inconsistent progress in mastering a single skill.
  • Overwhelmed by too many course options, which contributes to decision fatigue.
  • Struggles with technical details in photography, which can feel intimidating without clear guidance.


Preferred Learning Formats
  • Bite-sized or visual lessons that fit her spontaneous lifestyle.
  • Progress trackers, milestones, or badges that show visual progress help keep her motivated.
  • Interactive community spaces for sharing bird photos, tips, competititions, and learning together.
  • Content in a variety of formats to hold her interest, such as videos, how-to guides, and interactive features.