BIRD LENS MOBILE WEBSITEUX CASE STUDY 2025


Usability Testing

USABILITY TESTING | Bird Lens 

Testing the Prototype



We asked these

  5 Participants...


Rachel, 50
Experienced birder, decent photographer (from earlier research)
Anne, 46
Casual nature app user (from earlier research)
Kendall, 35
Works in tech, nature enthusiast
Tim, 54
Works in banking, novice photographer
Jason, 41
Real estate professional

...to complete three (3) main tasks...

  1. Navigating from the dashboard
  2. Completing a lesson
  3. Logging a bird photo





1. Explore from the dashboard
2. Learn Something new
3. Logging Bird photos

 

...and one (1) surprise bonus task

  1. Try out the camera setup assistant feature
Get correct Camera Settings 




USABILITY TESTING | What Worked 

Good News First



01 Learning Content 
Users found real value - Kendall screenshotted the lesson content during the usability test to use later in the field.

02 Navigation
The accordion structure reduced clutter.
"It's less clutter, because otherwise you're looking at so many different things." — Tim


03 Engagement
All five users said they'd use the product.

04 Community Bird Feed
Users understood the value of seeing camera settings on shared photos. 
"They could copy those settings." — Kendall
Users validated the core concept. The learning content, community feed, and navigation structure all landed. Every participant said they'd use the product.


USABILITY TESTING | What Didn't Work 

Two (02) Priority Improvements Identified:


01 Tags


Nobody understood the auto-generated tags were clickable. 

02 Public vs Private


Users couldn't tell the difference between the community feed and their personal bird log
.




 
1. The tags issue went deeper than one screen. Testing revealed that tags weren't integrated across the prototype at all — fixing it meant rethinking how they appeared on the bird log, the feed, and search. One usability finding, several screens redesigned. 2. The public vs. private confusion pointed to a need for stronger visual distinction between shared and personal content.



USABILITY TESTING | Camera Setup Assistant 

Camera Setup Assistant | Surprise Bonus Task Results

A feature concept parked during ideation and tested as a lo-fi prototype.

I knew early on that I wanted a feature that could give people the right camera settings while they're standing in the field. I wasn't sure AI could provide that reliably on a mobile website. I also didn't want it handing over the answer every time. The point is to have a good time, learn the basics, and get skilled and quick enough to get the shot.

So I put it aside. During the IA phase, when I needed to commit to screens I could design, the camera setup assistant became a placeholder. I built the lessons, the photo feed, the maps and logs, and the planned community features instead.

At 3am one night I landed on a decision-tree quiz. What's the light like? How far away is the bird? Is it moving? Three questions, eighteen combinations, each one returning a recommended settings card you can save for later. I sketched it during the mid-fi wireframe phase, then prototyped it and tested it here.











"I would honestly use that in the field, for sure, that would be super helpful."  -Rachel


The Camera Setup Assistant: a short quiz about the users' photographic conditions that would supply recommended camera settings for a quick reference starting point in the field.

It got the strongest response of any feature.



Camera setup assistant v1


Rachel, who's still learning photography, said she'd use it in the field immediately. "You don't have to think as fast with your camera, because it can just tell you."

Kendall immediately asked if the settings card could auto-load into the phone's camera app. He started narrating a scenario out loud: the bird is right there, it's dark, it's not moving, you tap through three questions and your camera is ready.

Jason said "it gives people an actual tool."